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Introduction
Just pick coasters that both protect your surfaces from spills and stains and offer high absorbency and stability (1.4 mm, 575 gsm groundwood pulp), with vivid CMYK printing front and/or back for branding; you can choose round, square, hexagon or oval formats and order personalised runs at Print & Graphics to turn practical drink mats into memorable marketing assets for your bar, event or business.
Personalization Redefined: The Appeal of Custom Beer Mats
Elevating the Drinking Experience with Personal Touch
You make every pour more memorable when your beer mats carry a personal touch: a logo, a photo, or a witty line turns a disposable surface into a talking point and enhances the atmosphere of your bar, pub, or home gathering. Personalized coasters increase brand recall and guest engagement, turning ordinary table protection into a deliberate part of the experience.
Choose shapes, double-sided prints, and paper quality to match your intent — a round classic for tradition, an oval for elegance, or double-sided prints for promo messages. High-quality groundwood pulp board (1.4 mm, 575 gsm) delivers superior absorbency and stability, while low-grade materials can soak through, warp, and create hygiene risks. Order professional runs from Print & Graphics to ensure consistent color and finish.
Celebrating Special Occasions: Weddings, Birthdays, and More
For events you want guests to talk about, personalized beer mats act as practical souvenirs: date, names, themed graphics or event hashtags become keepsakes that travel home with attendees. Custom coasters turn ordinary service into a lasting memento and reinforce the emotional impact of the day.
They also serve practical event functions: guiding table seating, highlighting schedules or drink specials, and protecting surfaces during high-traffic moments. Double-sided printing lets you combine aesthetics with information, so you can present a beautiful front and useful details on the back.
When planning, match size and format to table layout, use high-resolution artwork for crisp printing, and prefer sturdy board stock to avoid soggy edges during prolonged use. Opting for professional CMYK printing and the recommended board specs ensures vibrant, durable results; Print & Graphics can produce these options to meet your event needs.
The Printing Process: From Concept to Creation
Digital Designs to Reality: How Coasters are Printed
You start with a concept and turn it into a production-ready file by setting your artwork to the right specifications: 300 dpi resolution, converted to CMYK, and expanded to include the correct bleed and safe area. You should supply vector logos and embed fonts or outline them so nothing shifts during prepress; failing to do so can lead to unexpected text or alignment changes.
In prepress the file is proofed and color-managed, then printed using either digital presses for short runs or offset litho for larger quantities. After printing the sheets are cut or die-cut, optionally varnished, and trimmed to size. Be aware that groundwood pulp board is highly absorbent, so ink absorption can cause slight color shifts and set-off if over-inked, which may require a proof or adjusted ink limits from your print partner such as Print & Graphics.
Choosing the Right Material: The Case for Groundwood Pulp Board
Groundwood pulp board at about 1.4 mm thickness and ~575 gsm gives you a slightly yellowish, textured surface that combines excellent absorbency with solid stability, making it ideal for beer mats and drink coasters. The natural lignin tint can actually lend warmth to photographic or vintage-style designs, but it will alter how pure whites and very bright colors appear on your final piece.
The textured surface takes ink well and provides tactile grip, and you can choose single-sided or double-sided printing depending on whether you want advertising or promotional content on the reverse. For the best outcome, plan your color saturation and contrasts with the material’s absorbent nature in mind so you get the visual impact you expect.
Because groundwood pulp board is economical and purpose-built for beverage protection, it performs well for high-volume runs and event giveaways; however, prolonged exposure to moisture can soften edges and reduce rigidity, and heavy ink coverage can darken the paper more than expected. If durability or glossy finishes are a priority, discuss options like coatings or alternative substrates with your printer to align performance and budget.
Versatile Formats: Adapting Coasters for Every Occasion
Five Exciting Formats to Fit Your Needs
You can choose from five practical formats to match the vibe of your venue or event: the classic round options in 100 mm or 107 mm diameters for pubs and beer gardens, the compact square at 93 x 93 mm for modern tabletops, the eye-catching hexagon at 100 x 87 mm for distinctive branding, and the elegant oval with a 100 mm widest point for weddings or upscale restaurants.
Pick the shape that gives you the right balance of surface for artwork and the look you want to convey: rounds provide the largest logo area for busy bars, squares and hexagons stand out on promotional tables, and ovals add refinement. When you order from Print & Graphics, those format choices let you tailor coasters to specific campaigns, events or everyday use.
Double-Sided Designs: More Space for Creativity
Printing front and back instantly doubles your messaging space, so you can feature a bold brand visual on one side and a special offer, QR code or contact details on the reverse. The four‑colour CMYK process produces high colour brilliance, and the extra face lets you separate promotional copy from imagery for clearer engagement.
Be mindful of production layout: leave adequate bleed and safe margins so text or logos aren’t trimmed, and account for the material’s characteristics — the groundwood pulp board has a slightly textured surface that enhances absorbency but can affect very fine detail. Also note that excessive moisture can cause warping or ink softening, so double-sided designs work best when you plan for legible type and robust contrast.
Use the reverse to test offers, run time-limited promotions, include pairing suggestions or place a scannable QR code for instant engagement — double-sided prints double your messaging potential while keeping each side visually focused and easy for your customers to read.
The Science of Stability: Why Material Quality Matters
Absorbency and Durability: Keeping Surfaces Safe
When condensation collects on a glass, a poorly made coaster lets liquid pool and run, which can stain, warp or etch your tabletop. You need materials that combine high absorbency with structural strength so the coaster soaks up moisture quickly without collapsing or shedding fibers; otherwise the protection you expect simply fails when it matters most.
Pay attention to thickness, fiber density and surface texture: thicker boards and higher grammage wick and hold more liquid, while a slightly textured face helps disperse moisture. Choosing the right material prevents leaks, reduces clean-up, and keeps your furniture safe from long-term water damage rather than masking the problem with a thin, temporary layer.
The Long-Term Value of High-Quality Coasters
Higher-quality coasters cost more up front but deliver long-term savings because you replace them less often and avoid expense from damaged surfaces; for businesses they also provide a positive brand impression every time a customer sets down a drink. Durable coasters perform consistently, so you don’t have to worry about sudden failures that lead to rings, spills or stained linens.
Inferior coasters force frequent replacement and generate more waste, while robust materials extend service life and reduce total cost of ownership. For you that means fewer interruptions, lower inventory turnover, and less risk of accidents caused by saturated or disintegrating coasters — risks that can be costly and damaging to both furniture and reputation.
For example, many printers such as Print & Graphics specify materials like 1.4 mm, 575 gsm groundwood pulp board because its dense fibers provide excellent absorbency and stability, and the slightly textured surface accepts CMYK printing well for single- or double-sided designs — a practical way for you to protect surfaces while prominently promoting your message.
Consumer Insights: What Buyers Are Looking For
Trends in Customization: Colors, Designs, and Functionality
You want coasters that match your brand or event instantly, so buyers favor bold, accurate colours, clean typography and the option for photo or graphic prints on one or both sides. Personalization that boosts brand recall—like logos, event dates and themed palettes—is especially powerful, and choices in shape (round, square, hexagon, oval) let you tailor the visual impact to your venue or campaign.
You also look for functional details that matter in everyday use: high absorbency and stability, textured surfaces for grip, and durable board stock that resists warping. Short-run digital printing and vendors such as Print & Graphics make it easy to test different designs, but be aware that low-quality materials can warp, bleed inks, or cause glasses to slip, which undermines professionalism and safety.
Cross-Selling Opportunities: Related Products That Capture Interest
When you sell coasters, buyers are naturally drawn to complementary items like napkins, menus, waiter pads, promo products and textile branding, so bundling these increases average order value. Offering coordinated sets or event kits makes it simpler for you and more attractive to buyers, especially for weddings, restaurants and corporate events.
You should present upsells that align with the coaster design choices—double-sided printing, branded packaging, or premium board upgrades—and offer sample packs so customers can assess feel and print quality. Poorly matched or low-quality bundle items can damage brand perception, so prioritize consistency and quality in cross-sold items.
For maximum impact, recommend tiered bundles (basic, event, premium), include small-quantity sample options and suggest related SKUs at checkout or via chat to drive conversion; sample packs and clear bundle discounts are highly effective at converting hesitant buyers.
Practical Applications: Where and How to Use Coasters
At Home: Enhancing Your Living Space
You can use coasters to protect your surfaces from water rings, heat marks and scratches while adding a finished look to your living room, dining table or bedside. Choose coasters that match your décor to make them both functional and decorative; materials like cork, ceramic and thick pulp board combine absorbency with visual appeal to keep your furniture dry and stylish.
Place coasters in high-traffic zones—coffee tables, armrest trays, nightstands and outdoor seating—to reduce daily wear. Be aware that condensation can stain unfinished wood and that thin, low-quality coasters may let moisture through, so opt for durable, absorbent options to prevent long-term damage to your surfaces.
In Business: Boosting Brand Identity in Hospitality
You can turn every table into a marketing touchpoint by printing your logo, promotion or QR code on coasters; they function as a powerful, low-cost marketing tool that keeps your brand visible long after a guest leaves. In hospitality settings, coasters also help maintain cleanliness and protect tabletops during service, which supports the guest experience.
When ordering for your venue, choose materials and print options that reflect your brand quality—high-contrast CMYK printing and sturdy board convey professionalism. Avoid cheap, flimsy coasters because low-quality coasters can harm your brand perception; instead work with a reliable printer like Print & Graphics to ensure consistent results and colour fidelity.
Decide on format based on use—round, square, hexagon or oval—and material specs: opt for 1.4 mm, 575 gsm groundwood pulp board for maximum absorbency and stability, and consider double-sided printing for special offers. For hygiene-sensitive or high-turnover venues, you can also choose disposable or easily replaceable coasters so your service remains both sanitary and on-brand.
To wrap up
With these considerations you can see that coasters combine practical protection with clear branding possibilities: your choice of round, square, hexagon or oval formats, high-absorbency 1.4 mm groundwood pulp board and CMYK printing give you durable, print-ready pieces that showcase photos, logos or promotional messages on one or both sides. By selecting the right format and a bold design, you make your coasters both functional and effective as a small but impactful marketing tool for your pub, event or business.
With production and ordering handled by Print & Graphics, you can have coasters tailored to weddings, company events, catering or retail use and expand your printed materials to napkins, menus or waiter blocks as needed; use the online configuration and chat service if you need help with formats, files or shipping so your order meets your specifications and timeline.
FAQ
Q: What material are the coasters made from?
A: Our coasters are printed on high-quality groundwood pulp board with a thickness of 1.4 millimetres and a grammage of 575 gsm. This defibrated wood cardboard has a slightly yellowish tone from its lignin content, a lightly structured surface ideal for printing, and combines strong stability with high absorbency for drinks.
Q: Which sizes and shapes can I order?
A: Coasters are available in five formats: round with diameters of 100 mm or 107 mm, square at 93 x 93 mm, hexagon at 100 x 87 mm, and an oval format with a maximum width of 100 mm. These choices cover classic pub styles and modern variations for different presentation needs.
Q: Can I print on one or both sides, and what printing process is used?
A: Yes — you can choose single-sided or double-sided printing. We use the proven four-colour CMYK process to deliver high colour brilliance and depth on groundwood pulp board, allowing vibrant reproduction of photos, logos and graphics on either one or both sides.
Q: What are common uses for personalised coasters?
A: Individually printed coasters are ideal for pubs, beer gardens and restaurants and also work well for weddings, company events, anniversaries and reseller promotions. They protect surfaces while serving as compact marketing tools for branding, product advertising or special offers.
Q: How should I prepare and submit my artwork?
A: Provide a print-ready file of your photo, logo or graphic before ordering. Files in standard print formats (high-resolution PDF, TIFF or JPEG) with CMYK colour settings are recommended. If you have questions about file requirements or configuration, use the online ordering flow or contact our chat support at Print & Graphics for guidance.
Q: Are these coasters absorbent and durable for regular use?
A: Yes — the 1.4 mm, 575 gsm groundwood pulp board gives the coasters excellent absorbency and solid stability, making them well suited to repeated contact with condensation and drink spills. The textured surface also holds print well while maintaining functionality as a beer mat or drink coaster.
Q: How do I order, what about quantities and additional products?
A: Start your print order online at Print & Graphics once you have your artwork file. Coasters are offered in a range of quantities to suit small events or larger promotional runs; specific pricing and lead times are provided in the online configurator. Print & Graphics also prints related catering items such as napkins, menus and waiter blocks. Use the chat service on the site for questions about shipping, ordering or configuration.
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